Transform Frizz, Curls & Unruly Hair Into a Sleek, Silky Finish ✨

Give your hair the smooth, polished look it deserves with PURC Brazilian Keratin Hair Treatment. Designed for all hair types, this intensive keratin treatment helps smooth the appearance of frizz, tame curls, improve manageability, and leave hair looking straighter, shinier, and beautifully finished. Whether you’re refreshing dry, unruly strands or creating a salon-inspired sleek look at home, this treatment brings professional-style hair care into your routine.

✨ Why You’ll Love It

• Brazilian Keratin Formula – Formulated with keratin for a smoother, more polished-looking finish.
• Smoothing & Straightening Care – Ideal for curly, frizzy, coarse, or difficult-to-manage hair.
• Enhanced Shine & Manageability – Helps hair look sleek, soft, glossy, and easier to style.
• Made for All Hair Types – A versatile unisex treatment suitable for a variety of hair textures.
• Flat-Iron Activated – Designed to be used with a flat iron as part of the straightening process.
• Convenient 100 ml Size – One unit per package for an easy addition to your hair-care routine.

Product Specifications

Gender: Unisex
Hair Type: All Hair Types
Ingredient: Brazilian Keratin
High-Concerned Chemical: None specified by supplier
Item Type: Shampoo / Keratin Hair Treatment
Model: Keratin Hair Treatment
Net Weight: 100 ml
Quantity: 1 Piece
Number of Pieces: One Unit

Important Precautions & Directions

1. Use only in a well-ventilated environment. The product has a noticeable odor, so it may not be suitable for individuals who are sensitive to strong smells.
2. Avoid applying the treatment directly to the scalp.
3. A flat iron is required to achieve the intended hair-straightening results.
4. For best results, do not wash the hair for 3 days after completing the treatment process.
5. Avoid contact with the eyes, nose, and mouth. If accidental contact occurs, rinse the affected area promptly and thoroughly with water.

Your Sleek-Hair Era Starts Here 💎

Turn difficult styling days into smooth, glossy, head-turning hair days. PURC Brazilian Keratin Hair Treatment gives you the power to take frizzy, curly, or unruly-looking strands and create the sleek, polished, salon-inspired finish you’ve been craving. Add it to your hair-care lineup and make beautifully manageable hair your new signature.

Keratin Treatment: 0% / 5% / 8% / 12% (100ml One bottle keratin is suitable for short hair only, longer hair can be purchased in multiples)

Shampoo: Use before straightening your hair / Use after straightening your hair

Conditioner: Daily Smooth Restorative Care

Description

Brand: PURC (100% BRAND NEW)
Item Type: Hair and Scalp Treatment
Operating time: 20-40 minutes
Effect duration: Lasts 3-4 months

How to Choose?

METHOD 1: use different content formalin Keratin for different curly hair.

For little curly hair ( 0% Formaldehyde free )
For normal curly hair ( 5% formalin )
For deep curly hair ( 8% formalin )
For very curly hair ( 12% formalin )

METHOD 2: use different content formalin Keratin follow where you are from.

If you are in the middle East, please choose keratin 5% or 8% formalin
If you are in South America, please choose keratin 5% or 8% formalin
If you are in Africa, please choose keratin keratin 8% or 12% formalin

How to Use?

1. Wash twice on chemically-treated hair and third on virgin hair with PURC Purifying Shampoo. Blow hair to 100% dry.

2. Comb through every section until hair is completely saturated. Shake the bottle well and pour approximately 2-3 oz of Keratin Treatment into bowl. Wear gloves and apply to hair with brush.

3. Place hair in cap. For chemically-treated or damaged hair, allow hair to absorb solution for 20 minutes; for very resistant, coarse hair, allow hair to absorb solution for 30 minutes. Then blow hair to 100% dry.

4. Divide hair into 4 sections with a heat resistant comb. Using a 450°F (230°C) flat iron, start at the nape of your neck, taking 1/8 inch sections. Slowly move the iron from root to ends 5-7 times (7-10 times for extremely curly coarse hair) to infuse the keratin into the hair shaft. For chemically treated damaged hair lower heat to 430°(200°C).

5. After 3 days, wash hair with PURC After-treatment Shampoo and Conditioner. (or the other shampoo does not contain Sodium Chloride).

WARNING:
Open the windows, door and turn on the fan when doing treatment.
Avoid contact with eyes, flush eyes with warm water if contact.

How to Use?

1. Wash twice on chemically-treated hair and third on virgin hair with PURC Purifying Shampoo. Blow hair to 100% dry.

2. Comb through every section until hair is completely saturated. Shake the bottle well and pour approximately 2-3 oz of Keratin Treatment into bowl. Wear gloves and apply to hair with brush.

3. Place hair in cap. For chemically-treated or damaged hair, allow hair to absorb solution for 20 minutes; for very resistant, coarse hair, allow hair to absorb solution for 30 minutes. Then blow hair to 100% dry.

4. Divide hair into 4 sections with a heat resistant comb. Using a 450°F (230°C) flat iron, start at the nape of your neck, taking 1/8 inch sections. Slowly move the iron from root to ends 5-7 times (7-10 times for extremely curly coarse hair) to infuse the keratin into the hair shaft. For chemically treated damaged hair lower heat to 430°(200°C).

5. After 3 days, wash hair with PURC After-treatment Shampoo and Conditioner. (or the other shampoo does not contain Sodium Chloride).

WARNING:
Open the windows, door and turn on the fan when doing treatment.
Avoid contact with eyes, flush eyes with warm water if contact.